As we are frog-marched ever closer to another marketing phenomenon, sorry, we mean the most romantic day of the year, it begins to feel as if we are drowning in a sea of red - yes, Valentine's Day has invaded the shops, the restaurants, the mass media. Whether you are a cynic or a big fan, you cannot help but notice the colour red is everywhere.
This will work for some businesses - if your branding is compatible with all shades of red you have little to worry about. But what "celebrations" such as these highlight is the importance of getting your colours right.
What Your Office Colours Say About You
Your choice of office colour should never be down to the cheapest tin on the shelf; what you choose can have dramatic results on your clients, staff and other visitors. These effects are subliminal and instinctive, and will create either a positive or a detrimental perception of your business. Yes, colours are that important.
Creams and Beiges: The so called natural or neutral colours are often used to create a refined and sophisticated look. What you run the risk of here though is of also giving the impression of being boring and safe, staid and dull. An intelligent use of office furniture can help lift the background colour if neutrals really are your thing.
Blues and Greens: Blue is often referred to as the "professional" colour as it denotes honesty, loyalty, wisdom, conservatism, security and confidence. Green is calming, suggesting security, growth and money and dark green is often used by corporate businesses to indicate wealth and prestige. These low-wavelength colours have been shown to improve efficiency and focus and to lend an overall sense of well-being.
Whites and Greys: White is traditionally associated with a crisp and clean feel, a blank slate. But it also invokes the feeling of sterility which is not conducive to productivity. And grey? The cold colour of battleships, concrete and cubicles is psychologically neutral, suppressive and lacking in energy.
Yellow: What can be wrong with a lovely sunny looking environment? Yellow is stimulating, the colour of sunshine and optimism. Too much of it, however, can cause anxiety, and studies have shown that people are more likely to lose their temper in yellow rooms, which might make it a bad choice for your conference or board rooms.
Red: Ah, back to our Valentine's colour. It's no accident that red is the hue of love. This is the passion-inspiring colour, proven to increase the heart rate and blood flow upon sight. As opposed to the blues and greens, this is a high-wavelength colour, it is active, intense and alarming at times. Red symbolises passion, but can also cause aggression. If there’s something in the office that you want to urgently draw employees’ eyes to, it’s best to paint it red.
What Is The Best Colour For My Office?
So what's the best colour for your office? It should be one that reflects both your company branding and your line of business. It has to be one that will elicit the best from your staff in terms of productivity and of happiness. It needs to be compatible with your office furniture, technology, available light and environment. Choosing the right colour for your office space is so much more than choosing a tin of paint.