This week was marked by Blue Monday – January 16th 2017 was given the in-auspicious title of the most depressing day of the year. Whether this rings true, or whether it is just a marketing ploy to get us to think about spending more money, the colour blue is sometimes associated with sadness.
Does this hold true then if your office design, furniture, and general branding is all in blue? Does this make your workspace a depressing environment?
Short answer – no. Using the colour blue in the business world denotes an altogether different message.
The Blue Office
A quick online search of companies who are using blue in their branding/logos brings up Samsung, Ford, Intel, Dell, American Express, BMW, and VW amongst others. Why would so many top brands use blue?
Business psychologists tell us that the colour blue relates to trust, honesty and dependability, which in turn can assist a company to build customer loyalty.
Blue also indicates confidence, reliability and responsibility. It relates to one-to-one communication rather than mass communication, seemingly putting the customer at the forefront of the companies’ needs. Think BMW’s tag-line – “The drive of YOUR life”.
Blue is associated with wisdom and knowledge whilst also being perceived as conservative and predictable. Physiologically, blue is calming, reducing tension and fear, and being a cool colour it creates a sensation of space. All of which makes it an ideal colour choice for both your office furniture and fixtures as well as the overall emphasis on your office colour scheme in general.
Having said that, we would never recommend using only one colour throughout your office for everything - over-use of any one colour can negate its effect and in fact have the opposite effect.
Here at 20six we have put Blue Monday firmly behind us and are actively enjoying the more positive connotations of this colour. If you would like some help and recommendations for office furniture that compliments your own company branding, please feel free to get in touch.