Companies can spend huge amounts on getting their logo design spot on – and so they should, as logos are the easiest way of recognising what the brand is. Along with the colour and design of your logo, you’ll also get your business cards to match, your website and your social media. If you’re in a physical business, you’ll probably have branded workwear, liveried, sign written vehicles – anything that potential and current clients can see, you’ll be sure they know it’s your company.
All well and good, all well known, all well done.
Now sit back and take a look at your workspace, your offices, the environment where your business operates from. Does it too match your branding, your business culture? Does it give off the same messages that you have invested so heavily in for all other aspects of your company profile?
You could argue that this is only relevant to the “big boys” – of course Google has offices that match their brand, they’ve got the money to invest. But there are ways that every business can incorporate their company branding, and colours, into their office design.
At the most basic level get at least some of your walls the same colour as your logo. If you’re not in a position to redecorate, then have a look at your furniture and fittings. Can you change your office chairs to a branded colour? How about office partitions? These can come in a huge variety of colours including partitions that can have customised images printed on them.
Designing your offices to match your branding should be as important to you as getting your logo right – having a consistent message across the board makes your message clearer to both customers and to staff.
If you would like any help in ensuring that you get this message right, please get in touch with here at 20six.